Implementing long-term Web strategy for BonaDent Dental Laboratories
Began work in June with the marketing and customer relations team over at BonaDent, one of the nation’s leading Dental Laboratories. Was initially charged with developing fresh content for their “News” section, creating and developing Facebook and Twitter company accounts, researching solutions for interactive webinar capability for continuing education projects, and developing an e-mail/social networking marketing initiative.
These are four elements in a broader effort to develop community among the greater dental community, but most importantly to enhance relationships with current doctors and practices–and to foster new dental client relationships.
Several new directions are being taken, including a minor website overhaul, creating new web features and elements and pushing for further integration of disparate web presences. More on future BonaDent projects to come in the near future.
